Street Hunt is a kind of visual crossword puzzle, a treasure hunt where the riches are road names, a story emerging from the page: and the chance to win up to £10,000!
A poem was written with words from Norfolk road names.
A book of photographs showed the street signs and their surroundings but with the names removed.
Participants had to work out what the streets were, using the emerging story of the poem to help them.
The first person to submit a correctly completed book with all the right answers won. The prize was the total cash fund of the amalgamated book sales with a guaranteed minimum of £1,000 and a maximum of £10,000 if all the books printed sold.
Street Hunt is about the topography of Norfolk and the wonders of its street names. It is about getting out into the streets, traveling around the county and talking to people.