A series of night club performance intervention promotions in conjunction with professionals from the male health and beauty industry.
Over the course of a month Joshua Sofaer gave over his body for male grooming experts to 'show their wares' live on stage in a series of Vaudeville advert breaks.
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| Colour Me Beautiful. Image Consultant Jacqueline Fraser discerns that Joshua is "deep Autumn" |
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| Julie and Liz from 'Men on Top' give Joshua a deep penetrating facial, an eye-lash tint and a manicure |
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| Weight-Lifting Coach Jim Atkinson puts Joshua through his paces with a typical weight-lifting routine" |
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| Martyn Griffiths from 'The Sugar Shop' - a body hair removal studio for men, rips out the hair from Joshua's backside. |
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| Bodyworker and Massage Practitioner, Chaika, demonstrates a technique for tissue relief of Joshua's back |