For Object of Love members of the public are invited to sign up for a one-to-one coaching session with artist and PCT accredited Relational Dynamics Coach Joshua Sofaer who will offer them a confidential 25 minute coaching session in a soundproof glass box in the Wäinö Aaltonen Museum of Art.
Following on from the long history of the ‘readymade sculpture’ in the gallery, Sofaer brings his training as a coach directly into the museum with his unique kind of ‘readymade performance’. Sofaer’s performance asks us to consider the relation between art and everyday life and the way in which visiting an art gallery or museum can be beneficial to how we live our relationships with others. Sofaer’s performance is part of the New Performance Turku festival but takes place also as part of the Greatest of All is Love? exhibition in the Wäinö Aaltonen Museum of Art.
This isn’t the first that Sofaer has provided one-to-one coaching to members of public. 2002′s The Crystal Ball consisted of interactions between audience members and experts in fortune telling, finance and psychology, combined with dancers on the stage. In professional consultations the participants had the possibility to have their destiny revealed.